Services
We have deep and varied experience is so many aspects of the business we love! We can’t wait to share our passion and help you grow in countless ways.
While our roles have evolved over the years, most of them have revolved around distribution. Great distributors are master storytellers and tirelessly build brands, but it doesn’t end there.
We battled and overcome every challenge that can be thrown at a distributor. We have built and managed sales teams, launched entire markets from the ground up, and planned countless trade shows all over the tri-state area. Will has curated portfolios and worked directly with suppliers from all over the world. He has managed pricing, inventory, warehouse/freight forwarding relationships and profit margins through the threat of tariffs, a global pandemic, and an unprecedented logistics crisis. Georgia has not only been a top distributor sales rep in New York City, but has also managed key national accounts, collaborated with operations teams to streamline inventory, onboarded new ordering platforms and CRM tools, generated sales reporting and trained sales teams.
Whether you are looking to add some structure to a growing business, need to grow your sales team or portfolio, want to build and track the incentives/programs that your suppliers demand, and so much more, we can help.
Distributors
Producers & Importers
Figuring out the best route to market is the most important decision a producer or importer can make. Not only have we worked at, and built, some of the strongest distributors in the country, but our network among the best options in New York is very strong. We’ll narrow your options, help you find the right fit, and ultimately facilitate the all-important meeting with the key decision makers.
Once you have a distributor, you’ll need an advocate to make sure you are getting the attention you deserve. Even the best distributors, with seemingly small portfolios, are juggling countless expectations. We will be your liaison in discussions about strategy, reasonable expectations/goals, market work and distributor education. Most importantly, we will make sure you aren't relying solely on your distributor to make sales. We will complement the work they are doing with our extensive network of buyers and work on the sell through once your products are placed with staff trainings and in-store tastings.
As the industry continues to consolidate in the hands of a few big players, it is more important than ever to find the right partner to introduce your products to the retailers and wine directors who channel your passion to those popping the corks.
Retail & Restaurants
We both started our wine careers in retail and have worked with all the top stores in the tri-state area over the years. This is the most dynamic retail landscape in the country, with the most demanding customers. Education and content, both aimed at employees and consumers, is imperative to the success of any retail operation.
Wine clubs are an amazing opportunity for any retailer, or as standalone projects. Georgia has worked with customers all over the country to curate their wine club selections and drive business for clubs like Macy’s and The Wall Street Journal. As you develop a trusted and consistent customer base, we’ll help make sure you are taking advantage of the robust margin opportunities and working closely with distributors to secure the best allocations.
Opening a restaurant is hard enough! Let us help you launch a beverage program that will be immediately respected by your customers, the industry and the press. We can manage the whole process - from staff education, to menu design, and make sure you're squeezing out every penny in a business that requires fighting for every extra dollar.
Education & Events
We have been creating fun and educational tastings since we got into the business nearly two decades ago. Let us add a unique activity to a dinner party in your home or help create the best office happy hour of the year.
On a professional level, we both hold our WSET Diplomas, the highest degrees available from the organization. Will helped establish the first WSET classroom in New Jersey while working at Amanti Vino and was one of the first satellite educators ever certified by the WSET. If you are just getting into the business, or contemplating a career change, let us help you demystify the world of wine, spirits, and sake.
Planning a wedding, Bar Mitzvah or large event? Let us help you plan the bar to create an experience your guests will remember for years with bespoke cocktails, curated wine lists or pairing menus to add that special touch to your big day.